B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

The B2B buying process can be prolonged and complicated, with numerous decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. Nevertheless, by comprehending and dealing with the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also other truths concerning modern B2B advertising. We talk about just how the purchasing journey is now totally fragmented and also the way that community structure can aid marketers retake control of the exploration as we

Mark Donnigan: It's going wonderful, Ben. I am so satisfied to be right here on your program.Specifically given the value and also the seriousness of the subject we're going to be tackling over the course of this conversation also, which is one that I think is actually under-discussed. One that could if not raise some eyebrows, but could obtain you